Marketing Portfolio
Writing a story is one thing — being able to market it through multimedia content and design is another.
My experience with social media, graphic design, and content creation has enhanced my knowledge of multimedia marketing campaigns. Working with a variety of platforms and audiences, I’ve learned to rapidly adapt to align with client and viewer needs.
Scroll to see marketing that makes your heart skip a beat.
Santa Barbara Life & Style Magazine
I manage Instagram Stories for Santa Barbara Life & Style Magazine, gathering, editing, designing, and posting content for our following of 35,000.
Stories are the majority of our views, being 73.2% of our 170,000 views in the last 30 days. Since taking over stories, from March 5-June 2, 2025 I increased story views 14% and story interactions 6.2%.
@sblifeandstyle on Instagram
The Win~Dow
3854 Views
99.6% Followers
.4% Non-followers
3635 Accounts Reached
Santa Barbara International Film Festival
2254 Views
14.2% Followers
85.8% Non-followers
2178 Accounts Reached
The Barbara Beach Club
2133 Views
88% Followers
12% Non-followers
1732 Accounts Reached
Santa Barbara Polo Club
1478 Views
62.6% Followers
37.4% Non-followers
1394 Accounts Reached
UCSB Men’s Basketball
I managed the TikTok (5977 followers, 419.4K likes) and Instagram Stories (10.5k followers) for the Division 1 UCSB Men’s Basketball Team. I also wrote captions for social content and newsletters for students, alumni, and beyond.
@ucsbmbb on Instagram
@ucsbbasketball on TikTok
Senior Night Game Day
1848 Views
71.4% Followers
28.6% Non-followers
1639 Accounts Reached
“Get’cha Head in the Game”
445.1K Views
30.4K Likes
1484 Saves
957 Shares
Newsletter
Website for Dr. Trish Fancher
Website created for Dr. Trish Fancher to showcase her professional and creative work, as well as her latest book Queer Technè. Created using Squarespace and enhanced website design and client branding skills.
Brand Style Guide — UCSB Writing Program
Personal Brand Style Guide created as a capstone project in UCSB’s Professional Writing Minor (Multimedia Communication Track). Created using Figma Slides and developed original creative guidelines, including a logo, typography, and color scheme.
